Before we start, let’s examine what a niche market is in the first place. Truth is, most people struggle with understanding this core concept. So here’s a short definition according to BusinessDictionary.com..
In other words, a niche market is a small segment of a large, mainstream market.
Niches and Sub-Niches
Large Market Niche Market Sub-Niche Market
Wedding Wedding flowers Wedding roses
Dancing Salsa dancing Salsa dancing lessons
New York New York Restaurants Chinese Restaurants in NYC
Energy Green energy Solar panels
The point is: the smaller your niche, the less competition you have, the easier you get traffic and the sooner you succeed.
Why Do You Need to Find a Niche Market?
Since niche markets are smaller than mainstream markets, they have several advantages:
- Your website can cover a niche entirely, so people will find it more useful
- You can easily become an expert on your topic
- You won’t have to deal with so many competitors
- You can easily become an authority in your visitors’ eyes
- You can more easily dominate your topic
- You can start making money more quickly
How to Find the Perfect Niche for Your Site
1. Passion
I can’t emphasize enough how important passion is. Ask any marketer out there. I’m sure more than 90% will agree that the key to online success is passion.
Don’t choose a niche you’re not interested in. You’ll find it very hard to persists and write content if your subject bores you. On the contrary, if you love what you’re doing, work can be fun!
2. Knowledge
Knowledge is almost as important as passion. After all, no matter how much you love a topic, if you can’t provide your visitors with valuable information, they won’t become your customers.
So make sure you have at least some experience in your field. Of course, you can become an expert in your niche over time, but it’s harder than choosing a niche where you already have pre-made knowledge.
3. Niche Depth versus Available Time
You must compare your niche’s depth versus your available time. If you don’t have enough free time to work on your site, don’t choose a very broad niche. For example, don’t create a website about the Caribbean if you can’t work on it full-time. If you plan to work on it only at nights and on the weekends, you should use a sub-niche of the
Caribbean instead (like Anguilla or Antigua).
Niche Market Examples
I struggled an awful lot to choose my first niche when I started. And I wasn’t alone. Most people are intimidated when they have to choose their website’s topic. They have no idea where to start. They have no idea how to do it. They have no idea what their passions are.
They have no idea what they’re knowledge about. They have no idea what they’re good at. Also, most people seriously underestimate their own abilities. They think they’re no good at anything at all.
I want you to forget about this myth! Realize that there are many subjects in life where you’re more experienced than the average person. There are many topics where people would pay you for your information!
To help you think, I decided to bring you some real life examples. As you know
"Example is the school of mankind, and they will learn at no other. "
Edmund Burke
Let’s hope one of them will trigger an „ah-ha” moment for your perfect niche idea, too.
Real Life Examples - SiteSell.com Results
This is guaranteed to help you learn how to find a niche for yourself. You can find reallife examples here from all sorts of niches:
- electronics
- entertainment
- hobbies
- finance
- investing
- cooking
- health
- medicine
- food
- self-help
- sports
- fitness
- travel
- and more...
Niche Choosing Strategies, Tips and Techniques
Even if you’ve seen dozens of real life examples in all sorts of niches, it can be difficult to identify your own one. As I said, this is generally where people struggle the most.
So I complied a list of niche choosing strategies and tactics. Hopefully, they’ll help you come up with your own niche website idea quickly!
Just sit down in a quite place and allocate 1 or 2 hours to perform these tasks. Don’t worry, there isn’t any self-help BS involved. It’s pure content to help you progress.
1. Use Your Magazine Subscriptions
Write down all the magazine subscriptions you’ve ever had in your life. Are you still passionate about them? Do you still love their content? Could you create your website in a related niche?
2. Use Your Past Job Experiences
Don’t ignore your job. Your work experiences may be the perfect opportunity to get a head start in your niche. So list all the places you’ve ever worked at and determine whether you could create a site in a related field.
3. List Classes and Clubs You Joined
List all the classes and clubs you ever joined in your life. Whether it was a cooking class, a dancing class, a kungfu camp or whatever, make sure you jot it down. Study the list and see whether one item triggers a niche idea...
4. List Your Favorite High-School Subjects
What were your favorite subjects in school? Were you good at math? Biology? Physics? History? Why don’t you re-ignite your passion for these subjects and use it to fuel your online business?
5. List Your Current or Past Hobbies
What are your current hobbies? Don’t have any? Then what hobbies did you have in the past?
Write down all of them! See whether you know enough to turn these topics into a content site.
6. Look at Your Books
Have a look at your bookshelf. Do you have many books on the same subject(s)? Great!
Could you create a website in a related niche
7. List Things You Always Wanted to Do
List some of the things you’ve always wanted to do in your life. In other words, create your bucket list! Maybe you’ve always wanted to learn to tango or discover the south pole or climb the Kilimanjaro... Are you still passionate enough about these topics to create an authority website about them?
8. Examine Your Daily Routine
Finally, if nothing comes to your mind, just have a look at your daily routine. How do you spend your weekdays and weekends? What do you do all day long? Even if you do nothing but watch TV, you can find out a lot about yourself!
For example, if you watch Spectrum and National Geographic all the time, you know you have an interest in science and geography. Turn this interest into a profitable e-business!
My Best Advice on How to Find a Niche
- Don’t choose a niche just because there’s a lot of money in it. If you’re not passionate about your topic, you probably won’t succeed. You definitely won’t be able to defeat the "big guys". The only antidote against them is pure, genuine passion.
- Don’t assume you’ll survive by choosing an uninteresting niche and hiring cheap article writers to produce content for you. Most article writers do nothing but regurgitate pap from other top-ranking sites at Google. This strategy is doomed...
- Don’t give up on a topic just because you’re not knowledgeable about it. You don’t need a degree or certification to create a website about most subjects. If you know how to find a niche and you’re driven by undying passion, you can rest assured you’ll soon become a trusted expert.
- Don’t give up! Sometimes in can take days, weeks or even months to come up with the perfect niche idea.
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